Kyle Heller ’08

Developer. Producer. Pioneer.

Kyle Heller's video advertising platform, Cinematique, changed the world of shopping.

Kyle Heller ’08 changed the game for brands like Gap, Stella McCartney and Victoria’s Secret. How? He created an app that allows customers to purchase the merchandise they see in a video.

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“Developing something completely new is exciting and extremely terrifying at the same time,” he says. “It’s like making a movie. You have your script, but the end movie never turns out the same as the script.”