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Editorials Archive

How to Promote Your Band 9: Networking Dos and Don’ts

April 2007

When faced with the idea of getting their band “out in the market” and selling themselves, some bands have a tendency to get all sweaty and curl up in a corner in the fetal position. >> View Complete Article

How to Promote Your Band 8: Assembling a Team

March 2007

The music industry is a marriage of art and business; one cannot exist without the other. Obviously as musicians, the primary focus is on making music. Even if the musicians are good at handli >> View Complete Article

How to Promote Your Band 7: Online Media

January 2007

More homes in North America, Europe, and Asia have access to the net than ever before. The Internet is crafting the future of the music industry as an integral part of the promotions and mar >> View Complete Article

How to Promote Your Band 6: The Street Team

December 2006

In previous installments, we discussed touring. If you are in a band that plans on doing a lot of this in the future, a street team is a great way to help promoter shows when visiting diffe >> View Complete Article

How to Promote Your Band 5: Merchandise

November 2006

One of the most important money-making and promotional parts of being a band is having merchandise to sell to fans. As a longtime local musician, I can say first-hand that you will make no money >> View Complete Article

How to Promote Your Band 4: Touring

September 2006

You spent the last several months playing your local scene at any club that would let your band grace their stage. You probably played a few shows opening for some out-of-town bands, and maybe >> View Complete Article

How to Promote Your Band 3: Mailing Lists and Newsletters

August 2006

Fans are the most important part of the band equation. Fans buy merchandise, attend shows and help spread the word about the band's music. What is surprising is that many groups do not see thei >> View Complete Article

How to Promote Your Band 2: Promo Packs

July 2006

If you have ever tired to contact a club, a concert promoter or a booking agent about getting a show for yourself or your band, most likely you have been given the standard reply. “Send me a pro >> View Complete Article

How to Promote Your Band 1: The Press Release

June 2006

Now is the time to stop complaining and start working to promote your band. This article is the first in a series that is designed help bands achieve their goals of local success. These basic >> View Complete Article

Promoting One’s Own Band

March 2006

The excitement about local music gets knocked out of me often when I visit local music forums to find musicians complaining that no one attends their shows, they did not receive any award nominat >> View Complete Article

CBGB Fights to Stay Open

September 2005

They come in black, white, gray, hot pink, army green, mustard yellow, any color. You name it, they have it. You or someone you know probably has one in the closet – a CBGB t-shirt. By wearing a >> View Complete Article

Mosh vs Dance

February 2004

Show-goers have debated the rules of the mosh pit for ages. Now, multiple mosh styles have emerged to pair with assorted generes of music. The debate is more tedious with hardcore and metal-core ba >> View Complete Article

Band Splits

January 2004

Pillbox broke up in July, and lead singer Matt Burns joined downthesun; guitarist Dakota Rogers moved on to Blood Red Sun. Taken in Vain, a new band with a promising start, parted ways. Drummer C >> View Complete Article

Venue Safety and Security

August 2003

If bands and fans do not feel safe in a particular venue, they will not continue to play and attend. When the bands do not receive fair payment, security is lax and the club is falling apart at t >> View Complete Article

Local Music Etiquette

July 2003

It seems that many local bands in the Midwest do not seem to understand how to act toward fellow local artists. Numerous times I have witnessed bands failing to introduce or give props to other b >> View Complete Article

Do We Revive a Dead Scene

December 2002

A scene full of talentless musical acts that stand no chance of making it big—why bother with local music? Why waste your Saturday night and your spare five bucks on local gigs with generi >> View Complete Article

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